Media
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BPS Careers Festival, Inspiration Stage
(November 2023)
I presented on the value of psychology in influencer marketing, discussing my career so far, and suggesting ways in which other psychologists could get started in the industry.
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Politicians too scared to take on tech firms says former senior met officer
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Effective Mobile Marketing Awards Judge
(2022 / 2023)
Chosen, for two consecutive years, to judge the prestigious Effective Mobile Marketing Awards.
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Speaker - Digital Marketing World Forum
(Business Design Centre - June, 2023)
I spoke on the psychology of influencer marketing at the Business Design Centre, London.
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How to Improve your Online Influence using Psychology: PMW Masterclass Series
(August 2022)
Presented a short course on the psychology of influencer marketing for PMW Masterclass Series.
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The Science of Persuasion: Five Tips for Selecting Instagram Influencers
(August 2022)
Article for the media and marketing website New Digital Age, outlining performance tips for instagram influencers.
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Speaker - Influencer 360
(The Hilton, Brighton, June 2022)
Spoke on the Psychology of Influencer Marketing at The Hilton, Brighton.
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Here’s how to run value-driven influencer marketing campaigns
(March 2022)
Opinion piece for The Drum, exploring how to integrate the psychology of values into campaign strategies.
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Podcast - The Influencer Marketing Lab, Scott Guthrie
(March 2022)
I joined Scott Gutherie to discuss influencer marketing and the psychology of influence.
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Podcast - Fifteen Minutes With, Eclipse
(February 2022)
I joined hosts Shelley Grierson and Graham Van Der Linde to discuss laughter, self-disclosure, and influencer marketing.
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Speaker - Digital Marketing World Forum
(RAI, Amsterdam - November, 2021)
Spoke on the psychology of influencer marketing at the world-renowned RAI, Amsterdam.
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Speaker - Social Day
(London, UK - September, 2021)
Presented on the psychology of influence to social-media marketing professionals.
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The science of selfies: 3 insights to up your selfie game
(July 2021)
My opinion piece for The Drum, exploring the science of selfies - considers the phenomena of direct gaze, left-cheek bias, and face-to-body prominence.
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Workshops - Masterclassing
(July 2021, November 2021, March 2022)
I regularly host Influencer Marketing workshops for senior B2C marketers throughout the UK and across Europe.
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Podcast - Marketing Lab, University of Copenhagen
(June 2021)
I joined Andreas Pedersen (ML President) and Dr Marina Leben (Marketing Postdoc, Copenhagen Business School) to discuss influencer marketing and the psychology of influence.
